Website Design & Marketing Systems for AEC Firms

Legacy AEC is a business development agency providing strategy, web design, and marketing for established AEC firms. From architecture to engineering to construction, we know AEC.

Some of the AEC firms we work with

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The Type of Clients We Help You Attract​

We specialize in marketing for AEC firms, crafting tailored strategies that make you stand out, rank higher, and attract dream projects—without the guesswork.

Luxury Residential Clients

Companies planning new offices, retail spaces, or industrial facilities—clients looking for architects to elevate their brand and establish long-term collaborations.

Institutional & Public Projects

Universities, municipalities, and cultural institutions launching theaters, museums, and campus expansions, requiring strategic positioning to win structured RFPs.

Real Estate Developers & Investors

Developers and investors seeking architects for multifamily, mixed-use, and large-scale projects, where strong architectural vision directly impacts project value and ROI.

Corporate & Commercial Clients

Companies planning new offices, retail spaces, or industrial facilities—clients looking for architects to elevate their brand and establish long-term collaborations.

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Lead Generation for AEC Firms (B2B & B2C)

You need consistent, qualified leads, not random inquiries. We create targeted lead-gen systems based on your ideal clients—whether homeowners, developers, or corporations.

  • Email and LinkedIn Outreach
  • Google, Meta & LinkedIn ads for AEC firms
  • Account-Based Marketing Approach
Lead Generation

See how we've helped firms like yours attract bigger, better projects.

Success stories from our AEC clients

Hedgeford & Berkley

Generated over 7-figures in design service billables via 700+ leads powered by paid ads.

Pro Home Contracting

Lead generation system installed generating high quality prospects through organic search.

New Beginnings Engineering

From 1 or 2 leads per month to now as many as 10 leads per week through website, GMB and SEO optimization.

What working with us looks like...

Proven Methods + Systems

Step 1

Market + Competition Analysis

Why fly blind? First thing is to look up your competitors, how many reviews do they have, how have they developed their website, what is their SEO ranking, and what is their strategy. We learn from them and then go after their weaknesses because it's the lowest hanging fruit.

  • Review gap audit: If you have 100 reviews and they only have 10, customers and clients will always click your website first.

  • Local ranking intelligence: We map exactly where you're showing up versus competitors neighborhood by neighborhood, because Google gives different results based on where someone's searching.

  • Reverse-engineering: We look at what your competitors are doing, see where they're weak, and position you as the higher authority.

Step 2

Build & Install Systems

Businesses are notorious for slow response rates. What's the point of marketing and tons of leads if you're not getting back to them? We build workflow automations that nurtures every lead that comes in, so you're not manually writing emails and text messages 24 hours a day.

  • Pipeline setup: Drag and drop leads by stages so you know exactly who needs follow-up, who's ghosted, and who's ready to close-no more being lost on where leads are.

  • Automation sequences: Chain nurture emails that keep the relationship top of mind because they just might not be ready on the first interaction.

  • Integration architecture: Connect your marketing CRM to your operational tools so leads flow from first touch all the way through to signed client without manual data entry.

Step 3

Generate Qualified Traffic

The lowest hanging fruit for high-intent people ready to purchase is Google traffic—because people are searching for a problem they need solved right now. We get you visible where it matters, so by the time they call you, they've already spent five to ten minutes absorbing your content and they're pre-sold.

  • Virality on Google: We place your business info across hundreds of directories so Google sees you as a real authority—not just another website floating around.

  • Keyword-specific pages: You do commercial, industrial, residential, but you're not driving any of that traffic to your website—we build pages for every service so people actually know you exist for those projects and services.

  • Review velocity: If you have 40 reviews and your competitors have 10, you're getting the click every time—it's psychology, and this is accomplished by our review funnel.

Step 4

Sales Protocol + Automation

We share SOPs so everyone knows exactly what stage is being used for what, what happens at every stage, and what the setter needs to do to make sure you can actually close these individuals—so you can hire new people and train them as quickly as possible. The last thing you want is your team calling for the second time and that person not knowing the conversation that was already had.

  • Pre-qualification VSL: We assist in creating a video on your website that qualifies clients before they even connect—so leads come in qualified instead of wasting time on poor-quality prospects.

  • Stage-based follow-up sequences: Different content for different situations—someone who ghosted gets a different nurture chain than someone who's just not ready yet, because the messaging has to match different scenarios.

  • Setter SOP documentation: Payment links ready to go, pre-qualifying questions locked in, call recordings linked for high-ticket prospects—so whoever's on the phone can review the conversation and walk in 100% locked in.

Step 5

Review + Optimization

No one really knows

  • Data tracking from day one: We hook up Search Console and track impressions, clicks, and lead form opt-ins so we actually know where the bottleneck is—because we act on wins and losses backed by data.

  • A/B testing: We change and test things over a duration of time so we can say definitively this is working or this is not working—avoid blowing up our accounts.

  • Regular metric reviews: Every month we revisit the data together, look at positioning, impressions, and clicks—and if something's not moving the needle, we pivot.

Why Architects, Engineers & Construction Firms Choose Us

A lot of marketing firms—they move so slow, they have team members that aren't all dialed in, and it just takes way too long for the production level you actually require to get things moving the needle. The difference with me is I'm very, very driven and execution-oriented, and I've spent the last seven years in the trenches learning construction and real estate from the inside out.

  • We speak your language: From A to Z—how to build, how to get things done, how to talk to customers in this industry—we've done the work with architectural, engineering, and construction firms so we're not learning on your dime.

  • Speed to execution: You'll see traffic growth quickly, you'll see a completed website quickly, and if you text me, I'm responsive—because the stat is you need to answer leads back in five to ten minutes, not five to ten days.

  • Results over aesthetics: I'm a metric-driven guy—I don't care how things look if it's not making you more money, and I'll be the first one to admit if I'm wrong so we can fix it fast.

Trusted Strategic Partner

We act as an extension of your team, taking the lead on your marketing strategy so you can focus on running your firm.

Flexible & Scalable Plans

Grow at your own pace. Our plans adapt to your needs, allowing you to scale up or down as required.

Clear, Predictable Pricing

No hidden fees or unexpected costs—just a straightforward monthly fee that keeps your budget in check.

Architecture Industry Specialists

Unlike generic agencies, we only work with architecture, engineer, and construction firms meaning we understand your industry, clients, and challenges inside and out.

Results Oriented

We don’t chase vanity metrics. Our strategies are designed to attract, convert, and retain high-value clients for your firm.

Direct Communication

No middlemen. No fluff. You work directly with us to move fast and get things done.

Pricing Plan

Choose a Plan That Suits Your Needs

Essential

$297/month

  • Functional Website (10-20 pages)

  • Automated Lead Follow Up

  • Missed Call Text Back

  • 5-Star Review Funnel

  • Pre-Loaded Marketing Campaigns

  • On-Site SEO

Growth

Call For Pricing

  • Everything In Starter

  • Google My Business Management

  • Advanced SEO

  • Local GMB Ranking Reporting

  • Consistent Blog Posts & Content

  • Priority Chat Support

Scale

Call For Pricing

  • Everything In Growth

  • Meta Business Manager

  • Social Media Management

  • Biweekly Accountability Meeting

  • Exclusive Members Group

  • Dedicated 24/7 Support

TESTIMONIALS

Hear What Our Clients Have to Say

Used a previous marketing agency I thought I could trust. Literally got zero results for years before I met Arin and gave him a shot. He walked me through all the mistakes and negligence by the previous agency. So happy with the results of my new website and leads coming through it.

Bryan Serrador

At the beginning we started with no leads, no phone calls and within 60 days we've had over 50 calls. We wouldn't have been able to get from $0 to $500,000 in revenue without it.

Martha Huk

From 1-2 leads through our website a month to now 1-2 leads per day. We use to pay $6500/month through Angie's but now with our website bringing in leads for a fraction of that with better quality, I am thrilled. Thank you for the great website!

Jonathon Sipe

Frequently Asked Questions

Your Questions, Answered Clearly

When am I going to start seeing results?

Let me be real with you—I can show you results with a bit of time. Every business is different and growth is based on multiple factors like 1. do you have images and videos? 2. are you good at what you do? 3. are you good with customers? etc. But here's the thing: if you think you're going to close your eyes and pay us to solve all your problems without doing anything else, we're probably not the right fit.

You have to be doing multiple forms of advertising. This system is meant to be your foundational marketing—we're building your online business foundation, not performing miracles. And I need you to actually commit to using the system. There's no denying the numbers, and that's what I'm going to show you definitively over time.

How exactly does this help me grow my business?

Let me ask you a few questions:

1. Do you believe having more 5-star reviews than your competitors will get you more clicks? It's psychology—if you have 40 reviews and they have 10, you're getting that click every time.

2. Do you believe having a professional website that actually works will help convert more leads? Because your website is your resume—if it doesn't match the quality of your work, people just fall off.

3. Do you believe responding to leads within five to ten minutes instead of five to ten days makes you look more professional? The stat is 4x the results if you reply within the hour.

4. Do you believe putting past customers into automated follow-up campaigns will make them more likely to work with you again? We want to squeeze every juice from every lead that comes in.

5. Do you believe offering referral discounts to friends of past customers will increase the number of referrals you get?

6. Do you believe automation and AI can free you from repeating the same basic tasks, giving you more time for the actual work?

If you believe any of those things can grow your business, that's exactly what we help you build.

Why is your pricing so affordable?

Here's the thing—I truly believe if I can just do an essential package with you over 90 days, you're going to be happy and you're going to stick with me long-term. So I'm betting on myself at the end of the day.

I don't want to overcharge you and then have you feel like you're not getting results. My whole game is this: if I can send you at least as much money as you're giving me, you're breaking even. If not, you're making more money. That's the ROI I'm focused on.

I look at this as a long-term relationship. I want you to pump that revenue back into ramping up even more with us because you actually see the numbers working. If I don't overcharge and I deliver excellent service, you'll never have a reason to leave—and honestly, that's how I want it. I'd rather keep you for 10+ years than squeeze you for everything upfront and lose you in 90 days.

What happens if I decide to cancel my membership?

Look, I'm not going to lie—we'll be bummed to see you go. But at the end of the day, you're the captain of the ship, and I respect that.

Here's what you need to know though: all the systems we built out for you—the CRM, the automations, the workflows, the phone lines, the integrations—those live inside our platform. So if you decide to leave, you lose access to all of that. The pipelines, the lead tracking, the follow-up sequences, the text and call features—all of it goes away.

That's why I always say, I want to build a long-term relationship with you. I'd rather keep you for years because you're seeing results than have you bounce after 90 days. But if it's not working for you, no hard feelings—just know you're walking away from everything we set up together.

Can people find my website on Google?

So here's the deal—Google is all about trust, right? We make sure every website is set up properly so Google knows exactly what your business is about and gives you the authority you deserve.

That means keyword research, making sure we're targeting the right terms people are actually searching for. We build pages specific to those keywords so Google can rank you for them. We handle all the technical stuff—alt tags, meta tags, header titles, SSL certificates, speed optimization—all of it. Because if any of that is off, Google starts de-ranking you.

Now, your actual ranking depends on a few things: how long your site's been live, how competitive your local market is, and your Google My Business reviews. That last one is huge—if you have 40 reviews and your competitors have 10, you're getting that click every time.

We also setup citations, which is placing your business info across hundreds of websites so Google sees you as a real authority. And we provide regular updates, because unlike some developers who set up your site and then forget about it, we keep optimizing. We're constantly telling Google, hey, rank us for this word, rank us for that word—and over time, your positioning stabilizes and starts climbing.

The lowest hanging fruit for high-intent people ready to buy is Google traffic, because they're searching for a problem they need solved right now. We make sure you show up when they're looking.

Why should I spend on a website when word of mouth is already pulling in business?

Look, I get it—you're getting one or two form submits a month from your website and most of your business is referral-based. That's actually really common. But here's the thing: your website is your resume. And if someone hears about you through word of mouth, what's the first thing they're going to do? They're going to Google you.

If your website doesn't match the quality of the work you actually do, people just fall off. You're basically expediting people knowing you have a bad resume online. It doesn't matter if you're the best in your game—if your website doesn't coincide with that image, you're losing them before they even call.

Here's how I look at it: if each customer brings in a few hundred bucks and getting just two to four new customers from your website covers the cost, you're already winning. But the bigger play is this—a professional website lets you attract bigger clients who value professionalism. Development projects, commercial work, the clients who are double-checking your credibility before reaching out. Those bigger clients are doing their research, and they're not hiring the company with a deck image on their About Us page when they want a $500K project.

Plus, it makes it way easier for your existing customers to refer you. Instead of explaining who you are, they just send the link and your website does the talking. And if you ever want to run ads or drive traffic, you actually have somewhere to send people that converts. Otherwise, you're just sending traffic to a bad resume and wondering why it's not working.

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