- List the services you want to sell.
- Define the reader for each page.
- Put the useful information close together.
- Make contact straightforward.
- Decide what you will measure.
- Build useful pages now and add depth over time.
01 List the services you want to sell.
Use the language a buyer would recognize. Separate services when they answer different needs, rather than making one long capabilities page do every job.
A structural assessment, a new-build design and a commercial alteration may need different explanations. Use your actual offering; do not add services because a template includes them.
02 Define the reader for each page.
Write down who is reading, what has prompted the search and what they need to know before contacting you. A homeowner may need the process explained. An architect may need to see the scope you can take on and relevant project experience.
This is a planning exercise, not a reason to invent separate pages for every possible audience and city.
03 Put the useful information close together.
A service page should explain the work, the situations it fits, the area you serve and the next step. Add real project material and verified credentials where they help the reader decide.
Show what happens after an inquiry. If you cannot give a price without reviewing the project, say what you need to assess it.
04 Make contact straightforward.
Check the phone number and form on a real phone. Submit a test and follow it into the system where your team will handle it. A success message on the website does not prove the inquiry reached the right person.
Assign responsibility for the response before buying more traffic.
05 Decide what you will measure.
Connect the reporting accounts during the build. Website activity, search clicks, tracked calls and forms answer different questions. Use the CRM to record what happened after contact.
Ask who can access each account, who owns it and what happens if you change providers.
06 Build useful pages now and add depth over time.
Our plans include 15, 20 or 25 pages in the initial website and five, ten or fifteen new pages or posts each month. The page plan follows the services and markets discussed during intake.
The website is delivered within 15 business days of completed intake. You supply the engineering facts and approve the technical details; we handle the copy and build.