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Understand the work before you pay for it.
Use these guides to decide what your firm needs, what you can build yourself and what you want help managing.
The complete playbook
The website, tracking, local search, paid traffic and CRM, explained in the order they fit together. Watch the training or read the companion below it. No email is required.
Choose the question you are working on
S-20 / the guidesChoosing an engineering marketing agency
What to ask about the scope, evidence, terms and reporting.
What marketing costs
Separate the management fee, ad spend, setup and the work your own team still does.
Planning an engineering website
Map the services, proof and contact path before designing the pages.
SEO, Google Ads or referrals
Choose the channel around the work and buyer, then decide what to measure.
What counts as a result
Distinguish visibility, inquiries and won work.
Handling inquiries
Keep the first contact and the next step from disappearing between people and systems.
More learning resources are planned.
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