01 Inquiries and advertising
95 recorded inquiries in August
A multi-discipline engineering firm recorded 95 inquiries in August 2026: 57 callers new to the CRM whose calls lasted at least a minute, plus 38 web forms and chats. Each person was counted once. July's total was 94. A caller new to the CRM can still be an existing customer.

Source: CRM and call records July and August 2026.
$52.64 per Google Ads lead
For the same firm's Google Ads account, cost per lead was $52.64 across July and August 2026. This is ad spend divided by leads counted in that account; agency fees are not included. It is a different count from the CRM total above.

Source: Google Ads account July 1 to August 31 2026.
From 5 web inquiries to 38
A multi-discipline firm recorded five website forms and chats in May 2026, its first full month on the new site, and 38 in August. Phone calls are not included in this comparison.

Source: CRM May and August 2026.
From 4 counted inquiries to 16
A structural engineering firm recorded four inquiries in March 2026, its launch month, and 16 in August. The count combines web inquiries and callers new to the CRM whose calls lasted at least a minute. March is a partial launch month, not an equivalent full operating month.

Source: CRM and call records March and August 2026.
02 Search visibility
From 26 Google clicks to 83
A multi-discipline firm received 26 organic Google clicks in April 2026 and 83 in August. April data begins on April 7; the new site launched on April 17. These are clicks to the website, not inquiries or customers.

Source: Google Search Console April to August 2026.
5 tracked web leads from ChatGPT
In August 2026, Google Analytics attributed five of one firm's 26 tracked web form leads to ChatGPT. This is the Analytics view of that month's web leads, not the CRM's count of all inquiries.

Source: Google Analytics August 2026.
03 What the pipeline showed
20 booked site visits and 6 new clients on the board
On September 16, 2026, a multi-discipline firm's CRM pipeline showed 20 cards at Scheduled Site Visit and 6 at New Client. Six of those 26 cards had been added by hand.

These are the stages recorded on that day. They do not establish that every visit happened or was paid for, and they are not a conversion rate. They are separate from the August inquiry count.
Source: CRM pipeline snapshot September 16 2026.
